Heidi Taylor, director of public sector marketing at PwC explains how B2B businesses can better use social media. See her present at Marketing Week Live on 25 June. We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority […]
Regional airline Flybe has recruited a marketing director with airline experience including spells at easyJet and bmibaby.
Singer Ella Eyre to take the stage at Marketing Week Engage Awards.
The Marketing Academy is encouraging applications for its 2014 Marketing Fellowship Programme following a successful first year for the course.
It is a good moment to take the temperature of brand value and what factors underpin successful brands as global economies begin to strengthen and technology continues to drive innovation and customer expectations at an unparalleled rate.
Room letting website Airbnb has named Coca-Cola executive Jonathan Mildenhall as its new CMO, as the online venture prepares to grow its global business.
Travelodge is pumping £25m into a new marketing strategy “with a substantial TV element” to highlight its relevance and modern look to customers.
Peter Gowers, CEO of Travelodge and the former chief marketing officer of InterContinental Hotels Group, explains the customer trends he is seeing and the learnings from his international experience as Travelodge launches its new TV campaign:
Thomas Cook group CMO Remo Masala is directly taking the reins of UK marketing in a restructure that see UK sales, marketing and ecommerce director Mike Hoban depart.
Travelodge sales and marketing director Catriona Kempston is leaving the value hotel chain to join pub and restaurant operator Mitchells & Butler.
TV presenter, columnist and champion of dancing prowess Claudia Winkleman will be the host at this year’s Marketing Week Engage Awards gala event.
Holiday company Thomson is to pursue an aggressive modernisation and investment programme in the next 12 months in a bid to offer “better value’ to its customers rather than pursuing the “cheap deal” route.
Regional airline Flybe is implementing a brand and marketing strategy overhaul across all customer touchpoints.
The French tourist board has prepared a £2m campaign to capitalise on the Tour de France cycle race that starts in Yorkshire in July.
Online travel agent invests in both TV and mobile marketing communications.