On The Beach harnesses power of TV and mobile
Branwell JohnsonOnline travel agent On The Beach says TV and mobile both have vital roles to play in the media mix.
British Airways future proofs its marketing needs
Branwell JohnsonBritish Airways will continue to work with creative agency BBH but is creating a new structure to put content at the heart of its communications.
IHG bolsters brand team with former BA marketer
Branwell JohnsonHotels group InterContinental Hotels Group (IHG) has recruited former British Airways senior marketer Jayne O’Brien to lead its brand building strategy.
Brands must be “authentic” if creating short form content
Branwell JohnsonAd Week Europe 2014: creating short form, snackable video content is “no absolute golden ticket” to success but the right content can engage consumers in the right mind set.
Direct marketers – you won’t be shot for collaborating
Branwell JohnsonDirect marketing budgets are under siege. There are plenty of new, shiny tech marketing solutions that appear to be after most, if not all, of DM’s clothes. One such is Sky’s Adsmart offering.
Kellogg’s names Alex Tait as new European digital chief
Branwell JohnsonKellogg’s hands senior digital role to former American Express marketer and Marketing Week columnist Alex Tait.
HouseTrip to develop positioning and marketing plan
Branwell JohnsonHoliday rental company HouseTrip is preparing to ramp up its marketing under new chief marketing officer Zaid Al-Qassab.
VisitBritain turns up the volume in new campaign
Branwell JohnsonVisitBritain unveils £2.5m film and interactive campaign based on the “Sounds of Great Britain” as tourist numbers jump.
The challenge for senior marketers
Branwell JohnsonEngage Awards Senior Marketer of the Year 2013 John Bernard, global marketing director for Firefox OS, discusses the challenges and opportunities for marketers in 2014.
Black Tomato launches Breaking Bad holidays
Branwell JohnsonBespoke travel company Black Tomato has created a portfolio of holidays based on TV Box Set series such as Breaking Bad, Game of Thrones and Mad Men.
P&O Cruises brings celebrity chefs to the fore
Branwell JohnsonP&O Cruises is creating a set of “Food Heroes” chef ambassadors to help focus attention on the Britannia, the largest ship planned for the British cruise market so far.
Engage Awards entry deadline extended and judges unveiled
Branwell JohnsonThe deadline to enter the Marketing Week Engage Awards, in association with YouGov, is extended to 21 February.
Financial analysts want consistent metrics from marketers
Branwell JohnsonCEOs and financial experts urged marketers to develop consistent metrics if they want to help investors understand the contribution of marketing to revenue growth.
CIM names SSE chief marketer as president
Branwell JohnsonThe Chartered Institute of Marketing (CIM) has named chief marketing officer for SSE Jenny Ashmore as its new president.
Independent traveller website to recruit by invitation
Branwell JohnsonA new ‘invitation only’ travel website Secret Earth is aiming for 75,000 users in its first year.