Who should be Senior of the Marketer of the Year?
Branwell JohnsonWe are now taking nominations for Senior Marketer of the Year for the Marketing Week Engage Awards 2014.
We are now taking nominations for Senior Marketer of the Year for the Marketing Week Engage Awards 2014.
New comic talent Rob Beckett has signed up to host this year’s Marketing Week Data Strategy Awards hot on the heels of his appearance on television’s Live At the Apollo comedy showcase last week.
Tourism Australia will prioritise promoting the country’s food and wine offering this year in the UK with a tie-up with UKTV’s Good Food channel.
The battle in the budget hotel sector is due to hot up as Travelodge has appointed a new agency to work on its £15m branding campaign due in late Spring.
Thomas Cook has recruited an “omnichannel digital marketer” as its first group head of marketing to help lead its online and offline activity, as the holiday company pursues its global transformation strategy.
Premier Inn is putting £15m behind a multichannel campaign it believes breaks the mould for the hotel sector.
It’s time to shout about your marketing achievements as nominations are now being taken for the Marketing Week Engage Awards 2014.
Youth travel specialist STA Travel is launching a raft of new initiatives to bolster both its online and offline presence as it seeks to expand its global presence.
Rising Star 2013 winner Sarah Bulling, product communications manager, at LV=, explains what winning the trophy meant to her, how she improves her marketing skills and what trends she sees as important this year.
Online travel agent On The Beach is launching is first television campaign in an effort to boost brand awareness among potential customers before they begin their booking journey.
Thomas Cook is doubling investment in its New Year marketing strategy and intends to drive business from both its package holidays and also holidaymakers who prefer to package up their own trips via its hotels4u brand.
Tourism is set for a boost as the Government is set to commit a further £90m in funding to the overall GREAT campaign over the next two years.
The Marketing Society has promoted Gemma Greaves to the newly created position of managing director.
Monarch Airlines will be focusing its marketing efforts on its staff and customer service in its new bookings campaign and believes it is leagues ahead of rivals like Ryanair in this department.
Engage Awards judges describe the big marketing trends identifed from reading the high calibre entries for the Marketing Week Engage Awards 2014.