Marketing Academy open for nominations for 2014 programme
Branwell JohnsonThe Marketing Academy, the non-profit mentoring organisation, is now taking nominations for potential scholars to join its 2014 programme.
The Marketing Academy, the non-profit mentoring organisation, is now taking nominations for potential scholars to join its 2014 programme.
P&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
British Airways (BA) has created an outdoor campaign using new technology to interact with aircraft flying overhead.
It’s time to vote for Marketing Week’s Data Professional of the Year 2014 now we’ve shortlisted the nominations.
PlayStation will be the first brand to use the ‘cinime’ app, developed to engage cinema audiences with brands via “second screen” interaction, for a national campaign.
Thinkbox, the marketing trade body for the television industry, has elevated managing director Lindsey Clay to the position of chief executive officer.
Brands need to have a mobile strategy as a matter of urgency if they are not to be left behind by the competition, say senior travel executives
Well, there’s a lot of work to be done.
The pace of technological change is happening faster than at any time in our history, and life as a marketer is more challenging than at any time in the past. Now that digital is firmly a core part of marketing strategies, where do you start, considering the options are seemingly endless?
VisitBritain is looking to build stronger alliances with festival and concert promoters in the UK to help engage with music fans abroad.
The term “native content” or “native advertising” is an “emperor’s new clothes” label, say publishing experts.
The Data Strategy Awards 2014 judging panel is made up of marketers with a track history of producing fantastic campaigns driven by data insights.
Thomas Cook is phasing in a new visual identity and strapline across the group following a year spent getting the company back on track under new management.
Mark it on the calendar now – 26 June is the date for the Marketing Week Engage Awards in 2014.
It’s not too late to enter the Marketing Week Data Strategy Awards 2014 as the deadline is now extended to 29 October.