AB InBev launches Family Talk responsible drinking strategy
Branwell JohnsonAnheuser-Busch InBev UK is launching a responsible drinking initiative under the banner Family Talk UK on Facebook and in the press.
Anheuser-Busch InBev UK is launching a responsible drinking initiative under the banner Family Talk UK on Facebook and in the press.
GroupM, the parent company of WPP media agency networks, has more than halved its UK ad spend growth forecast for 2011 to 1.5%.
News International (NI) has recruited former Chelsea Football Club communications director Simon Greenberg as its first director of corporate affairs at the company for several years.
VisitBritain (VB) has started implementing its four year marketing strategy to drive up visitor numbers and visitor spends in the UK with a celebrity-led campaign. The launch comes after a rapid restructure of the tourist body to better meet the challenges of a “fiercely competitive” marketplace, as it is described by chief executive Sandie Dawe. […]
The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.
Marketing & PR job opportunities fell back in December but rose 26% up year on year, according to Reed’s Marketing Job Index.
Marketing Week is gathering leading chief marketing officers, vice-presidents of marketing and global marketing strategists from the highest levels of management at the world’s most successful brands to help launch its new flagship conference, The Annual.
VisitBritain is sending 10 exclusive artworks on a global tour as the main planks of the second phase of its “You’re Invited campaign.
Low cost airline Ryanair has made a full year pre-tax profit of €319m (£267.7m) although warns that the upheaval caused by the Icelandic volcano will impact on next year’s results.
Travel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.
Bmi has unveiled its new logo and visual identity, devised to help reinforce the airline’s British heritage and international reach.
The row between British Airways and its striking cabin crew is having an impact on people’s desire to work for the airline, according to YouGov’s BrandIndex ratings.
The marketing industry partied and celebrated success far into the night at the Marketing Week Engage Awards 2011 on Tuesday (24 May).
Zurich Financial Services Group (Zurich) has named Angel Serna as its global head of corporate communications.
WPP Group’s operating companies, which include Ogilvy & Mather and Mindshare, have raised their 2011 growth forecasts.