BA uses YouTube for pilot recruitment
Branwell JohnsonBritish Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
EasyJet is taking advantage of possible British Airways strike action to promote its services and take a swipe at its rival.
Orange and T-Mobile are to reveal a deal for consumers that will cut the cost of the Apple iPad in return for customers signing up to a long term contract.
Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL)intensive coaching and mentoring scheme, The Marketing Academy. MHL has chosen 30 high calibre candidates after a rigorous selection process that saw twice the number of young marketers nominated to join the academy in 2011 than in […]
British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
ITV’s communications director Louise Evans is to leave the broadcaster to join marketing services group Aegis.
The Engage Awards 2011 sees several new trophies added to the line up – including one for experiential campaigns.
Skins, the high-tech sports clothing brand, has appointed word of mouth specialist the 1000heads to develop a programme initially focused on the Tour de France.
Dyson, the vacuum cleaner and technology company, is pitching its media planning and buying business.
WPP Digital, the digital investment arm of WPP, is investing in a Facebook management system for brands and marketers.
Television marketing body Thinkbox has recruited former ITV research director Neil Mortensen as its new research and planning director.
Carphone Warehouse is losing its senior insight manager Kevin Macdonald to research company Skopos Market Insight.
Sports performance brand Asics is to develop an experiential initiative to accompany the London 2012 Olympics.
Industry bodies are to adopt the DataSeal data security standard developed to raise consumer confidence in marketers’ use of customer data.
Sir Martin Sorrell, chief executive of WPP, believes that boardrooms are beginning to wake up to the value of marketing despite the pressure of procurement.