Beck’s lines up music promotion across its brands
Branwell JohnsonBeck’s is launching a sales promotion across three of its brands to further cement its relationship with art and music.
Royal Mail data chief to depart
Branwell JohnsonRoyal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.
Ryanair offers advertising on boarding cards
Branwell JohnsonRyanair is to publish third party advertising on its boarding cards from today.
WPP takes stake in Chinese shopper consultancy
Branwell JohnsonWPP has purchased a majority stake in DPI, an integrated shopper-marketing consultancy in Greater China, via the vehicle of its wholly-owned global brand activation network G2.
Stella Artois 4% steams ahead in new ad
Branwell JohnsonStella Artois launches its latest ad for its 4% variant, which is set in the French Riviera of the 60s, tonight (Feb 14). The latest instalment of the ’Triple Filtered, Smooth Escapades’ campaign takes place on a train and begins with a dishevelled young man spotting a beautiful brunette on the station platform as the […]
Marketing Hall of Legends Youtube film launches
Branwell JohnsonSaatchi & Saatchi has produced a Youtube film to accompany the print campaign created promoting the Marketing Hall of Legends’ Marketing Academy.
Health & Safety poised to appoint DM agency
Branwell JohnsonThe Health & Safety Executive (HSE) has shortlisted three direct marketing agencies to pitch to work on awareness campaigns, including promoting the problems caused by asbestos.
Events marketing body unveils name and CEO
Branwell JohnsonThe marketing body created to promote the live events industry will be helmed by CEO Austen Hawkins and will be called FaceTime.
RBS names employer branding chief
Branwell JohnsonThe Royal Bank of Scotland Group has recruited Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing.
Onitsuka Tiger unveils Japanese crafts campaign
Branwell JohnsonOnitsuka Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.
ITV names Adam Crozier as chief executive
Branwell JohnsonITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.
ASA rules against Ryanair once more
Branwell JohnsonEasyJet has scored a victory in its running dogfight with Ryanair by having a complaint regarding fare availability against its low cost rival upheld by the advertising watchdog.
DM targeting can still be tighter
Branwell JohnsonLatest door drop statistics from the Direct Marketing Association put a brave face on declining volumes of door drop mail.
Cagney sells agency CST for £430,000
Branwell JohnsonMarketing group Cagney has sold CST, the agency once known as Walsh Trott Chick Smith, to rival group Media Square for £430,000 cash.
Publicis Modem names McCarthy CEO
Branwell JohnsonPublicis Modem UK has recruited Enda McCarthy as CEO to help drive the digital agency’s growth and build on its current momentum.