Stella brand aims to capture upmarket drinkers
Branwell JohnsonAB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.
AB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.
MW Live: Birds Eye chief executive Martin Glenn called on marketers to address their reputations both with consumers and the financial community at today’s Marketing Week Live event (July 1).
Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.
British Gas has been rapped by the advertising standards watchdog for a misleading direct mail campaign.
The Institute of Direct Marketing has appointed Adrian Gregory, chief executive of data value management specialist DQM Group, as the new chair of its data and database marketing council.
Gary Leih is to resign his position as chairman and CEO of Ogilvy Group UK to concentrate on a venture of his own and will be succeeded by OgilvyOne chairman Paul O’Donnell.