Ryanair boss Michael O’Leary’s comment that “we should try to eliminate things that unnecessarily piss people off” in the wake of a series of damaging brand reputation blows has been well aired.
Odeon’s commercial director tells how data and an FMCG background is keeping the UK’s oldest cinema chain relevant, as it launches a new website.
As marketers, we spend a lot of time trying to understand our customers. We look for the right insight to understand them, we write strategies to engage with them, we shape the way we position our brands to them, and so on. We try to know as much as there is to know about their culture, but how much do we care about our culture and the culture of our brands?
How many legacy consumer retail and service brands have managed to transform themselves into 21st century powerhouses, shedding all the baggage, the costs and maybe the goodwill that is part of their decades-old heritage, to truly grasp the changes in customer behaviour and technology?
Check out pics of speakers and delegates at the Marketing Week Outdoor Works event.
In a few weeks we will be celebrating marketing at the world’s first Festival of Marketing. In line with our Modern Marketing Manifesto, we believe that now is an exciting time to be in the industry. London is the right place to have this festival given the UK’s globally recognised prowess in marketing, design and creativity.
Buzzwords and trendy theorems pass before our eyes at Marketing Week on a regular basis and it is part of our job to prompt debate and encourage digging around in the swirl of hype to see if genuine nuggets of useful insight exist.
Marketers looking to give their brand a leading edge should subscribe to Centaur’s new service Celebrity Intelligence.
Every marketer must by now acknowledge the value of data and how mining the myriad new digital customer touchpoints for insight can help deliver a vital competitive edge to a business. The “data is the new oil” mantra must surely have seeped into the bedrock of strategic thinking and no longer need repetition.
Marketers who have powered successful campaigns and projects by smart use of data insights are invited to enter the Marketing Week Data Strategy Awards 2014.
Train operator East Coast is launching a £7m campaign with the bulk of the spend being invested in TV spots.
British Airways launches the latest activity in its ‘To Fly. To Serve’ campaign during England’s World Cup qualifier football match tonight (6 September).
Have you sharpened your pencils? Or more appropriately powered up your work tablet and mobile as the ‘back to school’ mindset takes hold this week?
The general digital skills shortage we are facing in the UK, highlighted this week by O2 at the Campus Party technology festival, is something that anyone in the communications industry will be well aware of.
Easyjet aims to “close the gap” in terms of customer preference with European flag carriers with the help of its latest campaign, according to marketing director Peter Duffy.