The top data challenges retailers face and how to overcome them
Sponsored by Jaywing
Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. Here are five ways to do it.
How one Savile Row tailor is translating the luxury experience online
Sean Dixon, managing director and co-founder of Savile Row tailor Richard James, describes how his company is using marketing to make bespoke tailoring relevant to a digital audience in 2018.
Ad spend, viewability, data sharing: 5 killer stats to start your week
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Mars promotes Michele Oliver to global brand purpose role
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category
A product redesign, new website and marketing campaign are all part of a push to shed brandy’s “outdated” image and appeal to a younger audience.
