Jaywing’s head of marketing effectiveness, Catherine Kelly, talks through the most common marketing mishaps and explains how maths and science can help your marketing excel and enable you to get through to your customers.
Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. Here are five ways to do it.
British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.
New data regulations held the promise of an improved user experience for digital services, but the reality is more pop-ups, confusion and inconsistency.
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
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