Jaywing’s head of marketing effectiveness, Catherine Kelly, talks through the most common marketing mishaps and explains how maths and science can help your marketing excel and enable you to get through to your customers.
Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. Here are five ways to do it.
From scaling Kilimanjaro to making a fashion statement in East London, the sportswear giant is moving into hiking with the hope of eliminating the stigma attached to the outdoor sport while appealing to a new generation of consumers.
The charity hopes its preventative campaign will intercept impulsive bettors on the cusp of developing gambling issues with a relatable message that moves the conversation away from addiction.
The Cadbury, Oreo and Ritz owner is piloting cross-functional innovation teams as it looks to take a more flexible and faster approach to new product development.
The decision to put its clothing & home ad account up for review is the latest sign the retailer is finally addressing the very different problems its two businesses face – which come down to product perceptions rather than brand.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
