Jaywing’s head of marketing effectiveness, Catherine Kelly, talks through the most common marketing mishaps and explains how maths and science can help your marketing excel and enable you to get through to your customers.
Retailers must harness the insights of online and offline data to create a customer experience that is fit for purpose. Here are five ways to do it.
Marketing Week reviews the latest books for marketers.
Given the most hyped technologies of 2017 have failed to make an impact this year, marketers would be wise to perfect customer experience on incumbent tech like mobile before shifting focus to blockchain, VR and voice.
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
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