Clive Humby

Clive Humby: Star Wars bridges the gender gap like no other franchise

Clive Humby

The release this week of Star Wars: The Force Awakens has generated a marketing frenzy of commercials, merchandise and brand tie-ins. Clive Humby, co-founder of Tesco’s customer science firm Dunnhumby and chief data scientist at Starcount, explains why the franchise is fertile territory for marketers seeking to cross the gender divide.

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