Trade bodies warn of ‘restrictive’ EC Data Protection proposals
Charlottle McEleny“The UK will never be able to produce a Google or Facebook”, says open letter to Government.
‘Brands should reward value not cost’, says Google
Charlottle McElenyBrands should focus on digital advertising, not just internet advertising, according to Google UK’s Dan Cobley.
Ice and a slice of alternative rock makes tequila cool
Charlottle McElenyPeter Gutierrez, managing director of Jose Cuervo tequila, speaks to Charlotte McEleny about the brand’s new Cuervo Cold campaign, and how he plans to get consumers to think of tequila as something to be enjoyed, not to get drunk with.
Consumers still cold to the idea of targeted ads
Charlottle McElenyOnly 16% of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report.
Facebook rolls out enhanced pages for brands
Charlottle McElenyUpdate means brands can message consumers directly.
Facebook to launch Timeline for brands
Charlottle McElenyReports suggest new-look profile page Timeline to be available for brands this month.
Twitter offers UK brands enhanced profile pages
Charlottle McElenyBrands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation. Read full article here.
Microsoft launches global advertising contest
Charlottle McElenyMicrosoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels. Read full article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
Facebook rolls out ads to news feeds, naming them Featured Stories
Charlottle McElenyFacebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
BBC Worldwide and Stardoll create subscription-based community for Strictly Come Dancing
Charlottle McElenyBBC Worldwide has partnered with teen virtual world Stardoll to promote Strictly Come Dancing to a teen audience, creating a virtual club for fans to to join. Read the full story here.
Autoglass crowdsources new TV ad star from Facebook
Charlottle McElenyAutoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign. Read full article here.
Yahoo to promote football coverage with Spotify ads
Charlottle McElenyYahoo is running ads on Spotify featuring football news to promote its exclusive online coverage of the Premier League.
Facebook completes three-month privacy audit
Charlottle McElenyThe Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network. Read full article here.
Twitter relaunches, giving brands more creative control
Charlottle McElenyTwitter has rolled out a major revamp including enhanced profile pages for brands and new tools to help users discover content more easily. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
Facebook hasn’t made brands a priority, claims Forrester
Charlottle McElenyBrands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause. Read full story here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking […]