Comparethemarket opens pitch for digital agencies
Charlottle McElenyComparethemarket has called a media and digital pitch as part of a review of its marketing strategy.
Comparethemarket has called a media and digital pitch as part of a review of its marketing strategy.
Banking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Online retail sales increased 22% over the past year, the highest rate of increase for over two years.
Disney is the first brand to advertise on Twitter’s new sponsored trending topics.
Sophie Rouse has replaced Lindsay Nuttall as MySpace marketing director, after Nuttall left the social network.
Samsung has signed up as launch sponsor of Last.fm Festivals, a new section of the music streaming site.
Coca-Cola is slashing its number of websites to two online hubs and will instead be focusing its brand activity on social networks.
FMCG brand Dr Oetker has handed digital agency Amaze the account for its Chicago Town pizza brand’s digital strategy.
UK online ad spend grew by 4.6% in 2009, despite a 5% fall in display spend, according to figures from IAB Europe.
Twitter plans to block third-party ad sales platforms as it looks to boost its own Promoted Tweet programme.
Emma Jenkins, Procter & Gamble associate director of new marketing models and e-commerce, has left the FMCG giant to launch her own company.
Almost 100 companies are already accessing UKOM data to measure online audiences, with 31 UK agencies and 31 UK publishers signed up.
Rajars: The share of radio listening via digital platforms has increased by a fifth in the past year to 24%, according to the latest Rajar results.
Ford is to carry out a series of advertising campagns on parenting community Mumsnet through 2010 to promote new family cars.
Engine Group has acquired Jam, the social media unit of media agency i-level, which yesterday announced it had gone into administration.