Brands and agencies bemoan possible Bebo closure
Charlottle McElenyBebo’s potential closure would leave a gap for brands wanting to reach a young audience with rich, content-based advertising, according to brands and agencies.
Bebo’s potential closure would leave a gap for brands wanting to reach a young audience with rich, content-based advertising, according to brands and agencies.
Facebook has hired former Bebo CEO Joanna Shields as VP of sales and business development, EMEA.
Ad agency M&C Saatchi has posted a drop of 27% in profit but is continuing to invest with the acquisition of mobile marketing agency Inside Mobile.
Nestlé has been criticised by social media and digital PR experts over its response to complaints on its Facebook page about the company’s use of palm oil.
Molson Coors CEO and ISBA president Mark Hunter has praised online regulation improvements following proposals to expand the CAP Code online.
Yahoo Advertising has won the display ad account for We7 in a deal which will see it build more creative sponsorship opportunities than for advertisers than it offers other sites on its network.
Facebook has widened the list of recommended agencies developing apps and tools for the social network to include nine agencies from the UK.
The Advertising Standards Authority will launch its first consumer marketing campaign later this year to highlight its regulation of online advertising when the extension of the CAP Code to all forms of online advertising comes into effect.
Bookmaker Paddy Power has launched a viral ad campaign after the script was banned from airing on TV.
ASOS has launched a website that aggregates the Twitter feeds of top fashion insiders.
A proposed change to copyright law could force ISPs to block access to content sites such as YouTube.
Bacardi has launched a website and seven short online films to promote its range of rum.
The Formula 1 industry is turning to digital media to attempt to reinvigorate the sport’s reputation ahead of the start of the 2010 season.
The COI has launched a campaign with social media as a focus for the Department for Children, Schools and Families.
Twitter is close to launching an advertising model which will see ads served in search results on the site, according to reports.