Netmums launches site for ‘the woman behind the mum’
Charlottle McElenyNetmums is expanding its portfolio of sites with the launch of Netmums Woman, a website with broader women-focused content. Read the full story here.
EMI launches Pink Floyd treasure hunt competition
Charlottle McElenyEMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
Google+ bolsters its offering for brands
Charlottle McElenyGoogle has partnered with a small group of third-party companies to provide tools to help brands manage their pages on its social network Google+. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here
Sharing data among friends
Charlottle McElenyThe social graph is an evolution of retargeting, offering brands the ability to target customers via their social activity online as well as that of their friends.
RB creates games to attract talent
Charlottle McElenyReckitt Benckiser (RB) has launched a suite of online and mobile games to raise the profile of the company to graduates and young people looking for jobs. Read article here.
ISPs to make porn opt-in only
Charlottle McElenyFour major UK Internet Service Providers (ISPs) have agreed to block pornography unless people have opted-in to access it, part of a government and industry response to proposals set out in the Bailey Report. Read article here.
Two-thirds of marketers do not understand the term ‘gamification’
Charlottle McElenyTwo-thirds of marketers do not fully understand what ’gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Read article here.
Online spend hits all time high
Charlottle McElenyGrowing investment in video and social media by FMCG companies helped drive online advertising spend to a half-year high of £2.26bn, according to the latest PwC IAB report.
Facebook ‘tracking cookie’ found still in use
Charlottle McElenyUse of cookies that could potentially track users on third-party sites, even when logged out of the social network, has been discovered again after Facebook said it had fixed the issue. Read the article here.
Facebook launches ad format and measurement metrics
Charlottle McElenyFacebook is launching a further range of tools for marketers, including a larger premium ad format and an expansion of its insights tool and measurements metrics. Read story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Facebook fixes tracking issue
Charlottle McElenyFacebook claims it has fixed the bug that allowed some computers to identify users on third-party sites, even when logged out. Read article here.
Innocent launches social discounting campaign
Charlottle McElenyInnocent is launching a campaign that gives bigger discounts the more people tweet about it and has launched its first mobile app for its Kids range. Read article here.
Q&A: Karl Gregory, MD, match.com
Charlottle McElenyFollowing a relaunch earlier this month, match.com MD Karl Gregory spoke to new media age about the new site and what digital media can learn from a successful online subscription-based business. Read the full interview here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
We7 relaunches with O2 and 20th Century Fox as advertisers
Charlottle McElenyMusic streaming service We7 has relaunched to focus on personalised radio, with O2 and 20th Century Fox signed up as first advertisers. Read the full story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Facebook cookies policy causes trouble for regulators
Charlottle McElenyFacebook’s policy on cookie use could land it in breach of the EU Privacy Directive, enforceable from next year. Read the full story here.This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now