Penguin Books has launched a mobile and iPad food guide app under the Jamie Oliver brand, click here to read the story in full. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Twitter has launched its advertising product in the UK with Sky becoming the first brand to use it. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Groupon traffic has fallen, according to analysis by search and social agency iCrossing, as it fails to stay relevant against increasing competition. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
The European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.
No brand has yet provided a definitive case study of a social media strategy, according to O2’s head of social media Alex Pearmain. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Asos.com has appointed former Dare social media lead Helen Lawrence as marketing manager for mobile, Asos Marketplace and Fashion Finder, read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
Twitter has announced that Promoted Tweets will be visible in the timeline of people who don’t follow a brand, read the full story here
Facebook has relaxed the regulations it had placed on gambling brands using the site to reach customers.
Facebook is readying the launch of a music service that will be available later this month, according to reports.
Steve Jobs has resigned as Apple CEO appointing former Apple chief operating officer Tim Cook as his replacement.
Debenhams has launched a campaign giving Facebook Credits to customers that “Like” its page or sign up to newsletters.
An increase in sales of tablet computers will drive a closer relationship between TV advertising and online shopping, according to research by Deloitte and GfK.
Facebook has launched a mobile app to let people message each other instantly from their phones.
Facebook director of marketing Randi Zuckerberg has left the social network to pursue her own social media venture.
Microsoft UK’s consumer head Ashley Highfield is to join Johnston Press as CEO, replacing outgoing chief exec John Fry.