Facebook launches B2B site
Charlottle McElenyFacebook has launched a new site to help businesses use the social network more effectively.
Facebook has launched a new site to help businesses use the social network more effectively.
Twitter has bolstered its senior marketing team as the social network looks to broaden its audience to more mainstream users and develop more custom ad partnerships with brands.
The Children’s Panel was setup to discuss how the advertising industry can implement the recommendations made in the Bailey review about the commercialisation of childhood. Lund spoke to Marketing Week’s sister title new media age about the issues the panel – which includes representatives from EMI Music, Dubit, The Outdoor Media Centre, Unilever, McDonalds, O2, […]
Increasingly, there’s no such thing as a bad review and brands are using sophisticated social media thinking to integrate reviewers into their online strategy. By Charlotte McEleny
A group of investors led by Criterion Capital Partners, the owner of Bebo, has bought TV catch up aggregator SeeSaw from Arqiva.
Marketers are failing to develop the right objectives within social media, resulting in a lack of ability to measure real return on investment, according to social media expert and Engage author Brian Solis.
Facebook’s Sponsored Stories ad formats are under review by the advertising watchdog for potentially breaching advertising codes around alcohol advertising.
Facebook has announced its anticipated partnership with Skype to give users access to video chat.
Facebook is setting up a “client council” to help advise on marketing and advertising on its platform with Coca-Cola and advertising network McCann the first to join the body.
Facebook has rebuffed reports it’s losing traffic in major markets.
Facebook traffic dropped in Canada, Norway, Russia, the UK and US last month, according to social media blog Inside Facebook.
Display was the fastest growing online ad format in 2010, outperforming search, according to IAB Europe data.
News Corporation is understood to be moving away from a straight sale of MySpace towards a partnership model.
Microsoft has further integrated with Facebook, using data from the social network within its search engine Bing.
Rajar: Growth in radio listening via digital platforms has slowed in the last quarter, according to the latest Rajar figures.