Google readies music offer
Charlottle McElenyGoogle is planning to launch a cloud-based music service despite not having support from the major music labels.
Guidelines on behavioral advertising rules issued
Charlottle McElenyThe Information Commissioners Office has published a document to help businesses understand the EU Privacy and Communications Directive, which comes into force this month.
Vevo launches in the UK
Charlottle McElenyMusic video service Vevo has gone live in the UK via the web and mobile.
Acts of kindness must be spontaneous
Charlottle McElenyClick here to read the cover story ’Above and beyond the call of duty’ Click here for a case study on how Procter & Gamble-owned US laundry brand Tide went the extra mile Click here to read about brands that have gone above & beyond the call of duty Click here for a Q&A with […]
Spotify believes new model will improve advertising
Charlottle McElenySpotify has said restrictions to some of its free users could have a positive effect on advertising.
Interpublic Group reveals Facebook investment
Charlottle McElenyInterpublic Group has invested $300m (£185.6m) in Facebook.
Asos to focus on bigger campaigns with fewer partners
Charlottle McElenyAsos is taking its ad sales in-house as it focuses on creating bigger integrated campaigns for a smaller number of brand partners.
Facebook to expand check-ins to events
Charlottle McElenyFacebook is testing the option to expand its location-based service Places to include event pages.
Groupon positions as print and TV ad alternative
Charlottle McElenyGroupon is looking to strike deals with major high street brands by positioning itself as an online alternative to TV and print advertising.
Facebook extends analytics data for plug-in users
Charlottle McElenyFacebook has expanded its analytics tool to include information on other sites.
Online comms come under regulatory scrutiny
Charlottle McElenyThe ASA expansion of the CAP code, which comes into effect today (1 March), will clarify confusion in the industry and help ’legitimise’ social media, according to industry experts.
French Connection and Dove start selling on Facebook
Charlottle McElenyFrench Connection and Dove are the latest brands to let customers buy via Facebook as the social network continues to drive take-up of social commerce.
Government asks Ofcom to review Digital Economy Act
Charlottle McElenyThe Government has asked Ofcom to review the Digital Economy Act’s proposed measures to restrict copyright infringement.
Facebook launches Sponsored Stories ad format
Charlottle McElenyFacebook has launched an ad format that shows users the interactions, such as likes or check-ins, which their friends have made with a brand.
All games on Facebook to accept credits by July
Charlottle McElenyEvery social game developer on Facebook will have to offer the social network’s virtual currency credits by 1 July as the scheme comes out of beta.