Myspace relaunches to reassert position
Charlottle McElenyMySpace has revealed relaunch plans to reassert itself as the leading social music platform as agencies claim it’s “on its last roll of the dice”.
MySpace has revealed relaunch plans to reassert itself as the leading social music platform as agencies claim it’s “on its last roll of the dice”.
Adidas has launched a social networking game to pit UEFA Champions League cities against each other.
PlayStation has teamed up with LoveFilm to let users subscribing to the film service stream films directly to their TVs.
Facebook is significantly more effective than other social networks as a platform for sharing content, claims content distributor GoViral.
Facebook has launched a raft of new features, including allowing personal data downloads, to allow users to have greater control of the information they share on the site.
Channel 4 is axing its digital investment arm 4iP as part of a restructure to merge Channel 4 Online with its content and commissioning division.
Gillette has launched an online campaign to find out whether having a beard or being clean shaven is better.
RBS Insurance has appointed Guava to manage search, social media and mobile activity across its portfolio of brands.
Twitter is expected to launch an ad product that allows brands to feature within suggested followers, according to reports.
Facebook has launched a tool to help users discover pages for brands, musicians and celebrities.
AOL has launched women’s site MyDaily UK as it continues its strategy to produce quality content.
Facebook Places, the social network’s much-anticipated location-based offering, has rolled out in the UK.
Premier Foods is launching its new brand mascot, Mrs Kipling, via social media to promote the Mr Kipling cake brand to mothers.
Google has launched Google Instant, an update to its search functionality that brings up results as you type a query.
Brands are failing to reach consumers by not running multi-channel marketing effectively, according to a report by Experian CheetahMail.