King of Shaves invites consumers to give own take on Shave Sexy ad
Charlottle McElenyKing of Shaves is capitalising on the success of its Shave Sexy viral ad by inviting fans to create the next ad.
King of Shaves is capitalising on the success of its Shave Sexy viral ad by inviting fans to create the next ad.
Kellogg’s has launched an online film to encourage people not to skip breakfast for this week’s National Breakfast Week.
Apple has launched Ping, a social media service that ties into iTunes, allowing users to follow musicians and friends.
Google, Microsoft and Yahoo have agreed to remove ads linking to material judged by the Advertising Standards Authority to be breaking its rules, as part of an unprecedented level of cooperation between the regulator and online industry.
MySpace has integrated a Facebook functionality to allow users to sync their status updates on the social networks.
New Media Age’s Charlotte McEleny explains that Facebook’s move into location-based services could be a huge opportunity for brands, but only when it’s integrated into its other features.
Eurostar has launched a social media platform that aggregates customer reviews and experiences about European destinations.
Most web users don’t find online ads impactful or appealing, according to new research.
Facebook Places will encourage a wider audience to use location-based services, providing a big opportunity for brands, according to industry experts.
Lionsgate has launched a digital campaign across Yahoo to promote its latest cinema release The Expendables.
Nokia is to drop its Comes With Music Service and instead make it part of Ovi under the name Ovi Music.
Spotify’s senior VP Paul Brown is to leave the company to join a startup.
Colgate has launched a campaign on MySpace for its Colgate Max Fresh brand to reach a younger audience and form an association with music.
Facebook’s growth in the UK has slowed significantly in the last six months, according to research by Experian Hitwise.
Rajars: The share of people listening to radio via digital platforms has increased 17% in the last year to 24.6%, according to the latest RAJAR figures.