BMW adopts fan page on Facebook as official presence
Charlottle McElenyBMW has taken control of a Facebook page set up by a fan of the car brand to use as its official presence and capitalise on the 1m people within the pre-existing community.
BMW has taken control of a Facebook page set up by a fan of the car brand to use as its official presence and capitalise on the 1m people within the pre-existing community.
Facebook has delayed going public until 2012 to allow itself an additional year of growth, according to reports.
P&G is to launch a branded channel on YouTube as a hub to host videos about its beauty brands.
TBG Digital is the first UK agency to be included in the trial of Twitter’s advertising platform.
Coca-Cola is launching a UK version of its Happiness Machine viral, hoping to replicate its success in the US.
Coca Cola said it signed off an offensive update in the Dr Pepper Facebook competition without knowing what it meant.
MySpace user numbers fell by 49% over the past year, despite the launch of the much anticipated MySpace Music.
Ebay, one of the world’s biggest ecommerce brands, has said that the UK market isn’t yet mature enough for social commerce, despite commitment from brands such as Dell and Disney.
FMCG brand Reckitt Benckiser is launching a campaign on Facebook aimed to attract potential graduate recruits.
The Internet Advertising Bureau has launched a framework for measuring social media in an attempt to help brands stop wasting marketing budgets on unsystematic activity and measurement.
Ben & Jerry’s will become one of the first big brands to abandon regular email marketing. It will instead focus on social media.
Facebook is aiming for a full launch of its virtual currency Facebook Credits in September, a move that could lead to it becoming the default online currency, rivalling leaders such as PayPal.
Coca-Cola has launched its first social media activity for juice brand Capri Sun in a partnership with teen virtual world Habbo.
Virgin Media has created an online time capsule to celebrate people’s favourite content on the web from the past decade of broadband.
Facebook is increasing the amount of control users have over their data by asking them to give explicit permission for it to share data with third-parties.