Colin Lewis: Friction is the one thing between you and more sales
Friction is anything that slows the customer down when buying your stuff, and we can choose to introduce it or not. But just remember, friction costs you money.
Colin Lewis: Innovation is the key test of marketers’ competence
Coming up with new ideas is now a core responsibility for marketers, but most only use it to make small changes to existing products. OpenJaw Technologies CMO Colin Lewis explains how to take practical steps to embed new innovation methods into your business.
Colin Lewis: Humans evolve at a glacial pace but technology with value is always in demand
Human nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.
How China surged ahead in mobile – and what the West can learn
Chinese new year offers an opportunity to examine the rapid progress of China’s smartphone-dominated consumer economy. OpenJaw Technologies interim CMO Colin Lewis explains what Western brands can learn.
Marketoonist on one-to-one Marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Artificial intelligence: A force for good or evil?
With new data protection laws coming into force next year and machine learning gaining pace it is time for marketers to get up to speed with developments in AI.
Wimbledon launches messenger bot as it backs AI to ‘reshape’ tennis coverage
The iconic tennis tournament will also introduce more mixed reality combining 360 and AR options as it gives a glimpse into its future.
Twitter insists it is ‘not just a social network’ with launch of first brand campaign
After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.
