Colin Lewis, Author at Marketing Week

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Innovation is the key test of marketers’ competence

Colin Lewis

Coming up with new ideas is now a core responsibility for marketers, but most only use it to make small changes to existing products. OpenJaw Technologies CMO Colin Lewis explains how to take practical steps to embed new innovation methods into your business.

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Opinion Uncategorized

Humans evolve at a glacial pace but technology with value is always in demand

Colin Lewis

Human nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.

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Opinion Uncategorized

How China surged ahead in mobile – and what the West can learn

Colin Lewis

Chinese new year offers an opportunity to examine the rapid progress of China’s smartphone-dominated consumer economy. OpenJaw Technologies interim CMO Colin Lewis explains what Western brands can learn.

Colin Lewis

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