David Burrows

English National Opera
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How to diffuse the threat of ad blocking

David Burrows

Online ad blocking is portrayed as the marketing industry’s nemesis, but even though technology exists to circumvent it marketers have a responsibility to improve their targeting and creative executions to dissuade people from using it.

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Can brands trust polls after election failures?

David Burrows

Political polls have been wide of the mark in numerous elections around the world in the past 12 months, posing the question of whether surveys can be trusted any more, and if so, how brands can ensure market research results are relevant and reliable.

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