Sardine fishing in a storm: How B2B marketing will change after the pandemic
David van SchaickB2B marketers must use the current disruption to shift their habits and focus on more effective ways of working and communicating.
Think long, learn fast for effective B2B marketing
David van SchaickSome of today’s most successful B2B marketers have revealed their winning strategies – with honest insights about the speed, agility and timing of campaigns and warnings about the dangers of siloed environments.
The great balancing act: The long and short of B2B marketing
David van SchaickSuccessful B2B marketers are twice as likely to think long-term, but the pressure to deliver immediate results remains intense. To tackle the growing effectiveness gap, we need to balance the long and the short term.