David van Schaick, Author at Marketing Week

Think long, learn fast for effective B2B marketing

Some of today’s most successful B2B marketers have revealed their winning strategies – with honest insights about the speed, agility and timing of campaigns and warnings about the dangers of siloed environments.

Opinion Uncategorized

The great balancing act: The long and short of B2B marketing

David van Schaick

Successful B2B marketers are twice as likely to think long-term, but the pressure to deliver immediate results remains intense. To tackle the growing effectiveness gap, we need to balance the long and the short term.

David van Schaick

Sign in

Search anything and hit ‘Enter’