ASK added to Nectar loyalty scheme
David BurrowsNectar has added ASK, the Italian restaurant chain, to its loyalty scheme.
Name change for Institute of Sales Promotion
David BurrowsThe Institute of Sales Promotion is to become the Institute of Promotional Marketing.
Tesco mag gets fresh with Dove
David BurrowsDove is teaming up with Tesco’s magazine to launch its new Men + range in the UK.
Government campaign to get families talking about alcohol
David BurrowsThe Department for Children, Schools & Families is launching a new advertising campaign in a bid to encourage parents to talk to their children about alcohol.
Academic warns online marketing for children “almost impossible” to police
David BurrowsDigital marketing could prove “almost impossible” to police, especially around content for young children, according to a top marketing academic.
Holiday Extras to launch first ever TV ad
David BurrowsTravel company, Holiday Extras, is to launch its first TV ad campaign in its 26 year history.
New Market Research Standards code
David BurrowsThe Market Research Standards Board (MRSB) has unveiled a revised MRS Code of Conduct, including several new rules for research.
Orange promotes head of media
David BurrowsOrange UK’s former head of media, Ian Smith, has been promoted to head of brand communications. As head of media he played a crucial role in appointing MEC to handle Orange’s media planning and buying business, before being appointed acting head of brand and sponsorship partnerships in September 2009 to cover Hattie Magee’s maternity leave. […]
Visit Finland appoints Orchestra
David BurrowsVisit Finland has appointed Orchestra to promote Finnish Lapland for the 2009/2010 winter season.
Lloyds jobs cull includes marketers
David BurrowsMore than forty “marketing-related jobs” will go as part of the latest Lloyds Banking Group staff cull, according to sources.
Unwins Seeds handed to TBWAManchester
David BurrowsWestland Horticulture has appointed TBWAManchester to its Unwins Seeds account following a competitive pitch.
Ratcliff steps down at Five
David BurrowsFive has confirmed that Carl Ratcliff, head of brand strategy and marketing, is stepping down.
Citroen names David Savage MD
David BurrowsFormer marketer Gary Savage has been appointed as the new managing director for Citroen UK. Most recently, Savage was head of marketing and brand development for Audi in Russia. He has also served as head of sales and marketing within the Volkswagen group’s UK operations. Savage says: “I’m really happy to be joining Citroen at […]
Kindred to work on anti-knife campaign
David BurrowsIntegrated agency Kindred has been appointed to deliver the partnership marketing for the Home Office’s “It doesn’t have to happen” anti-knives crime campaign. Partners for the campaign are likely to include organisations that have a strong relationship and credibility with teenagers in England, particularly those from disadvantaged backgrounds and living in urban areas. The partnerships […]
John Lewis new format called “At Home”
David BurrowsJohn Lewis has decided on the brand name “John Lewis at Home” for its new format store that will sell home, electrical and technology products. The first shop is due to open in Poole this October. It will be a third of the size of a typical John Lewis department store and aim to fill […]