Poster power grabs piece of the interaction
David BurrowsSix experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.
Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.
The public relations sector has been quick to embrace Twitter and blogging as a way of reaching, teaching and influencing their audience. However, given that social media happens in real time, marketers need to take care that their activity in this sector will complement a brand’s overall communications. Apollo Cinemas marketing manager Nicole Oakley warns […]
Marketing Week joins forces with RAPP, plus international brands Philips and Eurostar, to explore how brands can best use the social media spaceto develop real relationships with real consumers.
Nestlé has completed the restructure of its confectionery business, with the role of UK marketing director now scrapped.
Asda’s relaunch of its ’Chosen by You’ range helped the supermarket post a 1.3% like-for-like sales growth in the three months to the end of September.
Asda is to ramp up its home shopping service as part of a four pronged expansion plan to maintain the pressure on rival Tesco.
Unilever has called on other brands to back a move towards growth while minimising their environmental impact.
Culinary brand MasterChef has launched a mobile app to help cooking enthusiasts improve their culinary skills.
The retail sector’s aggressive use of price-led offers poses a long-term threat to brand values as consumers take advantage of a tool designed to give sales a quick uplift.
YouGov BrandIndex data shows Buzz rating slide to -4.
BSkyB has announced plans to launch a new entertainment channel in early 2011 to show US imports including Mad Men, Treme, The Wire and Boardwalk Empire.
BMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
The European Commission (EC) has referred the UK to the European Union’s Court of Justice for failing to comply with Europe’s rules on internet privacy.
Pepsi Raw was never considered a significant or strategic product in Pepsi UK’s wider health strategy, according to a source close to the brand.
Compared to McDonald’s strong sales performance and Subway’s vigorous expansion drive, Burger King’s crown has lost its shine. New owner 3G Capital has a tough job ahead.