1.5 million more people “responding to marketing”
David BurrowsMore consumers are responding to marketing than at this time last year, according to the latest figures from The British Marketing Survey.
More consumers are responding to marketing than at this time last year, according to the latest figures from The British Marketing Survey.
Ocado has reported a near 30% rise in sales, though investor confidence in the recently floated online grocery retailer remains low.
Pepsi Raw, the cola made using naturally sourced ingredients, is being removed from the UK market, Pepsi has confirmed.
Alcohol consumption continues to fall, with 2009 the sharpest year-on-year decline since 1948, according to new figures from the British Beer & Pub Association.
The commercial repercussions of the betting scandal surrounding Pakistan’s cricket team could be felt for years to come.
Kelkoo, the online price comparison site, has appointed Chris Simpson into the new role of European marketing director.
Nestlé’s marketing team faces further scrutiny after the relocation of its UK marketing director for its confectionery division.
Students failing to find work in the City are considering marketing roles instead, according to observers, a welcome trend for employers looking to add business talent to their teams.
Restrictions could be placed on the use of straplines and marketing slogans referring to competitor’s products following a Court of Appeal ruling.
Swiss bank UBS is to become a global partner of Formula 1.
Tetley has “bowed to consumer demand” and confirmed the return of its Tetley Tea Folk.
Just one alcohol advert was found to be in breach of the advertising codes last year, according to the Advertising Standards Authority’s (ASA) Alcohol Advertising Survey.
Watch Gumtree’s first tv advert here.
Lucozade Sport has become the official sports nutrition partner for Chelsea Football Club.
With the price of commodities, like cocoa, on the rise, and the health lobby proposing smaller portions, confectionery manufacturers may well be weighing up the merits of cutting bar size. But history tells us that there are brand risks in doing so – especially if the changes are not 100% transparent. Just before the commodity […]