Tennent’s ad pushes Old Firm sponsorship
David BurrowsWatch the newest Tennent’s ad here.
Mood Media appoints new senior VP corporate marketing
David BurrowsIn-store media specialist Mood Media Corporation has appointed Vanessa Warren as senior vice president of corporate marketing.
Holiday companies sign up Spurs and Arsenal
David BurrowsThomas Cook Sport has extended its travel partnership with Tottenham Hotspur FC for another four years.
ASA becomes co-regulator for VOD advertising
David BurrowsThe Advertising Standards Authority (ASA) will take up its role as co-regulator for VOD advertising on 1 September.
Tesco launches £140m Clubcard promotion
David BurrowsTesco has launched its biggest ever August Clubcard mailing.
Newspapers set to enjoy ad growth
David BurrowsZenithOptimedia has revised its forecast for advertising growth upwards in the UK following a “stronger than expected” first half.
Stuart Wilson joins Burton’s Foods as chief marketing officer
David BurrowsStuart Wilson has been appointed chief marketing officer at Burton’s Foods, the owner of Maryland Cookies, Jammie Dodgers and Wagon Wheels.
Camelot’s bid to offer commercial services rejected
David BurrowsThe National Lottery Commission (NLC) has rejected Camelot’s application to offer commercial services through its network of lottery terminals.
Eric Cantona fronts Sky Sports campaign
David BurrowsEric Cantona is to front a multi-million pound marketing campaign for Sky Sports highlighting the “unpredictability” of sport and the availability of its channels in what appears to be a direct response to rival BT’s recently launched football package.
Supermarket key appointments signal “green” is the new battleground
David BurrowsBoard level changes at Tesco could mark a shift in focus that is felt throughout the sector as sustainability and environmental issues assume greater importance among consumers, say analysts.
Analysts applaud Tesco for succession management
David BurrowsMarketing industry experts are “surprised” by the news that Sir Terry Leahy will stand down as Tesco CEO next year, but do not expect it to damage the brand or its position as market leader.
Tesco now has the chance to re-engage with consumers’ emotions
David BurrowsSir Terry Leahy’s departure is undoubtedly grabbing the headlines but there is more than meets the eye to the changes at Tesco.
Yahoo! brings David Beckham onto the pitch
David BurrowsDavid Beckham has become the first ever global ambassador for the Yahoo!, the media company.
Male celebs get behind campaign to combat domestic violence
David BurrowsCelebrities and sportsmen including Duncan Bannatyne, Ugo Monye, Tom Aikens and Will Young are to front a new national campaign to reduce domestic violence.
Waitrose ad celebrates South Africa project anniversary
David BurrowsWaitrose has launched a new ad featuring Heston Blumenthal to celebrate the five year anniversary of the Waitrose Foundation in South Africa.