City AM to sponsor World Polo Series
David BurrowsCity AM, the free daily business newspaper for London, has become an official sponsor of Mint Polo in the Park.
City AM, the free daily business newspaper for London, has become an official sponsor of Mint Polo in the Park.
Experts and brand owners have hit out at a new survey of the world’s most powerful alcoholic drinks brands that forecasts “an end to premiumisation” in the sector.
Adidas kicked of its World Cup activity with an advertising campaign for its F5O adiZero football boots, featuring the likes of Lionel Messi and David Villa.
Alcohol can still be sold in test-tubes following an inquiry under the Portman Group Code into whether this packaging causes people to drink rapidly.
Wilkinson Sword has launched a new online campaign for its recently-launched Quattro Titanium Body razor for men.
With the latest sales figures revealing a 13% slump, the pressure has intensified on a unique marketing campaign to revive the organic sector.
Duncan Lewis, the former Land Securities group marketing director, has been appointed as the new group marketing and development director at Age UK.
Arla Foods is launching a new advertising campaign for its Anchor Cream brand.
The European Snacks Association (ESA) has joined an EU initiative designed to restrict advertising to children.
The organic food community is set to fight back against a slump in sales with a multimillion pound joint marketing campaign, partly funded by major brands including Green & Black’s and Yeo Valley Organic.
UK fund manager Artemis has signed a deal with City A.M to sponsor the paper’s first fund management section.
Magna has revised its media advertising revenues forecast for 2010 from a ’1% decline’ to ’3% growth’. However, this year will be as good as it gets until 2015, it cautions.
The need for a multi-mullion pound marketing campaign for organic food is more prevalent than ever given the latest sales figures from the Soil Association.
John Smith’s is to bring actor and comedian Peter Kay back as the face of its ale.
Further mergers among airlines are essential, according to one the sector’s leading figures.