VisitEngland launches film-making competition
David BurrowsVisitEngland is launching a competition for the public to share “one minute of a memorable English experience”.
Radio Advertising Bureau launches ad campaign
David BurrowsThe Radio Advertising Bureau (RAB) is launching a new radio advertising campaign targeting advertisers and media buyers and highlighting the benefits of advertising on radio.
Campaign launched for ITV1 HD
David BurrowsITV is launching a campaign for its new ITV1 HD channel, which went live on 2 April.
Sky News launches first major marketing campaign
David BurrowsSky News is to launch its first major marketing campaign in its two-decade history to promote its election coverage.
Can anyone take on Coke in the take home market?
David BurrowsThe Britvic Soft Drinks report is out: 2008’s sales dip – thanks to the weather, the banks and the health police – has been reversed. Sales of soft drinks reached an historic high of £8.56bn in 2009 – a shade over the previous best in 2007 of £8.49bn.
Pepsi pips Coca-Cola to on-trade top spot
David BurrowsPepsi has overtaken Coca-Cola as the top-selling brand in the on-trade, according to the Britvic Soft Drinks Report 2010.
Campaign targets male victims of domestic abuse
David BurrowsJWT London is launching a campaign for the National Centre for Domestic Violence (NCDV), to highlight the fact that one man dies as a result of domestic abuse every three weeks.
Do Us A Flavour strategy goes global
David BurrowsWalkers is putting a new spin on its ’Do Us A Flavour’ campaign as part of its World Cup activity.
ISP to research promotions and consumer behaviour
David BurrowsThe Institute of Sales Promotions (ISP) and Westminster Business School, University of Westminster, is to undertake a research project aimed at improving the understanding of how promotions affect consumer behaviour and loyalty.
Burton’s recruits chief commercial officer from Kraft
David BurrowsBurton’s Foods, the maker of Cadbury biscuits, Jammie Dodgers and Wagon Wheels, has recruited Steve Newiss to the newly created role of chief commercial officer.
Geely signs deal to buy Volvo from Ford
David BurrowsChinese manufacturer Geely has signed a deal to buy Volvo from US firm Ford for $1.8bn (£1.2bn).
Marketers must target diverse groups, says IPA
David BurrowsEvery UK brand and marketer should be targeting diverse groups, or they will risk losing out on a potentially lucrative new market.
More brands join Home Move Box
David BurrowsPepsiCo, Associated Newspapers, Sara Lee, Candia UK, Virgin Wines and Clipper Tea have all signed up to Home Move Box.
Kraft executive team includes 12 Cadbury chiefs
David BurrowsOnly 12 of the 17 members of Cadbury’s chief executive’s committee have chosen to stay with new owners Kraft.
Ofcom bids to speed up broadband development
David BurrowsOfcom, the telecoms regulator, has unveiled new proposals to promote investment and competition in the fastest broadband services.