Pepsi takes healthy alternative position
David BurrowsFMCG giant to promote no-sugar carbonated drinks and low-fat savoury snacks.
V8 partners with Nuffield Health
David BurrowsJuice brand V8 is teaming up with healthcare charity, Nuffield Health.
Irn-Bru’s appeal grows in England
David BurrowsIrn-Bru has been the star performer for AG Barr in the past 12 months, according the drinks manufacturer’s end of year results.
PepsiCo commits to salt and sugar cuts in food
David BurrowsPepsiCo is planning dramatic cuts to the salt and sugar content in its brands such as Pepsi, Quaker oats and Walkers crisps.
FSA on-pack nutritional guidance “confusing”
David BurrowsThe Food Standards Agency’s (FSA) decision to approve the use of its traffic light-style front-of-pack nutritional labels is likely to cause confusion for both the industry and consumers.
Puma teams up with Sky for footie fans’ campaign
David BurrowsSports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.
Cadbury’s marketing and sales operations to remain in UK
David BurrowsKraft says it will keep Cadbury’s marketing and sales operations in the UK because “they understand the British market”.
McCain splashes £1m on sweet potato campaign
David BurrowsMcCain, the British chip manufacturer, has launched a £1m campaign to push its sweet potato product.
Co-op funeral services campaign
David BurrowsThe Co-operative is provoking childhood memories of learning to tie shoelaces, being taught to ride a bicycle and “cooking with mother” in a new multi-media campaign for its wills and funeral planning services
Seatwave launches first TV ad
David BurrowsConcert ticket booking service, Seatwave, has launched its debut TV ad.
First campaign for BT’s “super-fast” broadband
David BurrowsBT has unveiled the first advertising campaign for its new “super-fast” broadband service, BT Infinity.
Free swims campaign launched by Schweppes Abbey well
David BurrowsCoca-Cola has launched a new campaign for its bottled water brand, Schweppes Abbey Well.
PETA ad targets Crufts
David BurrowsPETA, the animal rights group, has produced a new controversial ad in the lead up to the Crufts dog show, which takes place later this month.
Loyalty trumps price in post-Christmas supermarket war
David BurrowsTesco’s national Clubcard campaign and ’double points scheme’ has helped the retailer nudge ahead of its rivals, according to Kantar Worldpanel’s latest grocery market share figures.
Sports Direct bid for Blacks imminent?
David BurrowsSports Direct has confirmed that it is “evaluating” a possible cash offer for Blacks Leisure, though cannot confirm whether a bid will be made for certain.