Weve lines up mobile loyalty app for retailers
Desmond LukeWeve is developing a mobile loyalty app that will give users a single point of access to their various store cards on their phones, according to its marketing director Tony Moretta.
webops test
Desmond Luker5ye5u ryey 5 uau 46ua aa44uau
Ampersand test
Desmond LukeFirst ampersand in introduction entered using html, second ampersand entered into introduction field using keyboard key.
A masterclass in segmentation
Desmond LukeWhat are the learnings for marketers from three video case studies on segmentation? Co-op director of group marketing Gill Barr, marketing professor Patrick Barwise and Marketing Week editor Ruth Mortimer discuss the essential lessons from ‘The Uses of Research’ video series devoted to segmentation, created by the exclusive partnership between Marketing Week and Quadrangle.
‘The Uses of Research’ – Segmentation: HMRC
Desmond LukeSegmentation changed the culture at HMRC so it became customer-focused and stopped thinking of non-payers of tax as criminals. Find out how the strategy paid off in the third in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
‘The Uses of Research’ – Segmentation: Microsoft
Desmond LukeJust how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
‘The Uses of Research’ – Introduction to Segmentation
Desmond LukeMarketing Week editor Ruth Mortimer introduces this series of videos on the importance of research, produced in partnership with Quadrangle. The series begins with a study of segmentation. To download and keep this film, please click here
‘The Uses of Research’ – Segmentation: Sony Music
Desmond LukeTo download and keep this film, please click here Research is a key tool for chief marketing officers looking to remain competitive and innovative in a fast-changing business landscape. To help CMOs and senior marketers learn more about research and how to extract, utilise and benefit from customer insight, Marketing Week is partnering with specialist […]
Investing in marketing skills to stay competitive
Desmond LukeMarketers have had to quick to learn the new techniques, adopt the new rules and embrace the new order, whilst also fighting for recognition of marketing’s strategic importance. So how much importance is placed on the development of marketing skills in order that organisations stay competitive? We put some questions to a panel of senior personnel whose job function specifically deals with the development of marketing capabilities at some top UK brands.
Find out about our exclusive CMO Strategy Films on The Uses of Research
Desmond LukeTo accompany our CMO Strategy element within Marketing Week, see a trailer here for our groundbreaking video series in partnership with Quadrangle.