Kraft names Daryl Fielding as European marketing chief
David RattrayKraft Foods Europe has recruited Daryl Fielding, the former Ogilvy & Mather executive and prime architect of the Dove Real Women campaign, as its vice-president of marketing.
Kraft Foods Europe has recruited Daryl Fielding, the former Ogilvy & Mather executive and prime architect of the Dove Real Women campaign, as its vice-president of marketing.
The Advertising Standards Authority (ASA) has ruled that an advert for Procter & Gamble’s Olay Definity eye illuminator featuring Twiggy is misleading.
Allegations about Tiger Woods’ private life appear to have damaged consumers’ perception of the golfer’s key sponsors Nike and Gillette, according to YouGov data.
Brand experts, including Interbrand’s Rita Clifton, have backed Cadbury’s assertion that the company has a “performance-driven value-led culture” that makes its independence hard to erode.
Vauxhall is to return to TV screens for the first time since parent company General Motors retracted its intention to sell the marque.
Government marketing campaigns could be cut as part of Number 10’s plans to slash spending on marketing by a quarter.
Moves by automotive giants Volkswagen and Peugeot to create superbrands through mergers with Porsche and Mitsubishi respectively will fail to reignite the struggling car industry, branding experts have warned.
Audi is looking to boost global interest in its brand with a marketing campaign celebrating the company’s 100th anniversary.
Royal Mail is to offer advertisers a 20% discount on direct mailings in an attempt to increase use of the channel.
Axa UK is considering alternative names for some of its pension products as part of an initiative to tackle negative perceptions among young people.
IPC is relaunching men’s monthly magazine Loaded with new editorial content and a supporting six-figure marketing campaign.
The decision by Warburtons and Hovis to switch to 100% British wheat could prove to be a wise move if communicated well to consumers, say branding experts.
The utilities sector is hoping to improve its standing in the public’s eye, with British Gas and e.on both launching initiatives to improve face-to-face communication with customers.
Radio maker Pure is looking to boost sales of digital sets over Christmas with the launch of a Radio Times branded model.
Booost Trading has developed a new organic fruit juice brand called Pip, which will be stocked in Waitrose stores from Friday.