David Rattray

The Saturdays launch sponsorship deals

David Rattray

A website set up to market the new album from girl group The Saturdays will offer fashion retailers the opportunity to sponsor individual band member pages. Fans will be able to click through from the sponsored pages to fashion retailers with transactional sites where they can find clothing that will help them dress in the […]

HomeService creates “superheroes” for latest ads

David Rattray

HomeServe, the domestic emergency services company, is launching a regional campaign fronted by animated “superheroes”. The multimillion pound campaign, created by Grey London and brand consultancy venturethree, will be fronted by five “HomeServe Heroes”, who will appear on TV and press ads, direct marketing and field marketing activity and HomeServe vehicles in the Midlands region. […]

Absolut readies new brand campaign

David Rattray

Absolut is set to launch its biggest ever UK campaign to unveil the premium vodka’s overarching new brand “manifesto”. The digital, cinema, broadcast and experiential activity aims to set out “who the brand is and what it stands for” and marks the first major local push for the vodka since Pernod Ricard bought the brand […]

Coca-Cola advert

Coca-Cola CMO sees digital marketing as vital

David Rattray

Coca-Cola’s marketing will evolve into content management as the soft drinks giant pursues “a far more aggressive digital presence”, according to Coke’s top marketer Joseph Tripodi. Speaking to Marketing Week at the launch of Coke’s 2010 FIFA World Cup marketing plan at FIFA headquarters in Zurich, executive vice-president and chief marketing and commercial officer Tripodi […]

Women’s fitness body to work with Mother

David Rattray

The Women’s Sport and Fitness Foundation (WSFF) is aiming to capitalise on the health and anti-obesity drive being led by the Government’s Change4Life initiative and the London 2012 Olympics with the launch of its first national campaign. The charity, which works to encourage women and girls to be more physically active, is also looking to […]

HSE to appeal ASA radio ad ruling

David Rattray

The Health and Safety Executive (HSE) is to seek an independent review of adjudication by the Advertising Standards Authority (ASA) after the watchdog banned a radio campaign warning of the dangers of asbestos for being misleading. The HSE has expressed “deep disappointment” following the ASA’s ruling. The radio campaign was part of a larger initiative […]

Coca-Cola’s first campaign to urge recycling

David Rattray

Coca-Cola is launching its first advertising campaign focused on encouraging customers to recycle, as part of the drinks company’s aggressive strategy to cut its carbon footprint. The “Keep it Going. Recycle” campaign is being launched to support the expansion of Coke’s Recycle Zone initiative. As part of the scheme, Southampton becomes the first city centre […]

Flybe urges businessmen to travel

David Rattray

Regional airline Flybe is launching a campaign aimed at the business sector which emphasises that the best results are achieved face to face.Like other airlines, Flybe has struggled in the economic downturn, particularly with the reductions in business travel budgets. However, Flybe director of marketing Simon Lilley believes that financial directors can lift the restrictions […]

ITV has room for manoeuvre with CRR

David Rattray

ITV has so far failed in its bid to see the abolition or radical relaxation of the Contract Rights Renewal (CRR) mechanism, but some observers say the broadcaster still has plenty to fight for. The Competition Commission (CC) handed down a provisional decision stating that the CRR mechanism should stay in place in the interests […]

Orange brand could glow brighter than T-mobile

David Rattray

The proposed joint venture between Orange and T-Mobile could see the launch of a new brand name in the next two years, with some observers already predicting that the days of the T-Mobile brand name in the UK are numbered. While analysts and branding experts are not ruling out the creation of a new brand […]

Tim Ryan to lead EMI catalogue marketing

David Rattray

EMI Music has recruited former Setanta and AOL marketer Timothy Ryan to head up marketing for the EMI Music Catalogue division, which includes albums by bands such as The Beatles, Queen and Coldplay. Ryan helped launch the Setanta brand in 2007 but left the sports broadcaster after it went into administration in June this year.In […]

118 118 turns runners into cartoons

David Rattray

Directory enquiries service The Number 118 118 is launching a £4m brand campaign focusing on its customers and will use animation for the first time in its advertisements. The campaign introduces a new tagline – “Need a Mate? Call 118 118” – which replaces the old tagline “Who You Gonna Call?” The latter debuted in […]

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