Norwegian sports brand Helly Hansen has appointed former Timberland marketer Erik Burbank as global head of marketing. His role is effective immediately and he is tasked with reviewing the brand’s entire marketing strategy and supporting the launch of its first UK standalone store later this year. Previously, Burbank was head of brand marketing at sports […]
Stylist, the long-awaited, free women’s weekly from ShortList Media is to launch on 7 October. The title will target “affluent, urban women” aged 20 to 40 – the female equivalent to the audience that its ShortList magazine targets. “It will be very distinctive for the women’s market and look significantly different to other weekly glossy […]
The current climate is looking positive for interim marketing managers with pay on the rise as companies look to gain a competitive advantage.
A “massive increase” of fraudulent multiple entries is threatening online competitions run by brands, according to the Institute of Sales Promotion (ISP).
A BSkyB campaign trumpeting high definition sports coverage of the Ashes and British Lions tour has been rapped by the Advertising Standards Authority (ASA) because it is misleading.
The Chartered Institute of Marketing is arguing that organisations like the Institute and chambers of commerce are in a better position to help small companies than the Government.
Commonwealth Games England (CGE), the organisation responsible for selecting and organising England’s team at the Games, is seeking to attract more sponsors in a bid to become less dependent on Government and National Lottery funding. CGE wants to attract more of its funding for future Games from brands in order to achieve “financial independence”, according […]
Valassis, the coupon and voucher service provider, has seen business grow so rapidly that it has promoted UK managing director Charles D’Oyly to the new position of MD for Valassis Europe to develop emerging opportunities in Europe. The company says it has seen both an increase in brands using coupons for the first time and […]
The advertising watchdog has dismissed complaints that a recent campaign for Lynx Bullet bodyspray was sexist. The campaign included TV and cinema advertising, and outdoor and online activity. The TV ad shows a man meeting fully-clothed women who, on a second look, appear unclothed. When the man sprays himself with the Lynx Bullet he appears […]
Women’s Sport and Fitness Foundation is poised to appoint an advertising agency to spearhead its first national consumer campaign. The charity, which campaigns to make women and girls in the UK lead more active lifestyles, will target its audience with a message that includes making sport as appealing to women and girls as it is […]
Anheuser-Busch InBev’s recent attempts to reposition its flagship Stella Artois brand as environmentally friendly appear to have gone down well with consumers, according to YouGov Brand Index data. The brand launched the Recyclage De Luxe Sixties themed outdoor campaign, which states that its bottles “are made of 75% recycled glass”, earlier this month. The ads […]
Pizza Express is extending its supermarket range of products and launching promotional activity in a bid to win a greater share of those consumers opting to eat at home as a result of the recession. The promotional activity will for the first time include a money-off voucher campaign for four new pizza flavours that will […]
Airport Express, the sales and marketing alliance for the airport train operators Heathrow Express and Gatwick Express, is being dissolved. The ten-year-old alliance will come to an end on 21 September. Heathrow Express is operated by airport owner BAA and Gatwick Express by Southern. The alliance originally also included Stansted Express but it left the […]
British Airways is trialling third-party advertising on its website for the first time, with a deal with Jaguar. Airlines have been hit hard by the global downturn and are looking at all possibilities for cutting costs and finding ancillary revenues. A spokeswoman for BA said it was testing third-party advertising to see how its customers […]
The London Eye is being rebranded The Merlin Entertainments London Eye, in a move aimed at underlining Merlin’s ownership of the attraction. The new branding is being backed with what will be London Eye’s first television ad campaign.