David Rattray

Global clout is not enough for a name change

David Rattray

Santander’s decision to replace three of the British high street’s most recognised banking brands may not be all plain sailing. Change is certainly needed, but while Abbey customers have had some time to get used to the Santander’s branding, the same is not true for A&L’s and Bradford & Bingley’s.

Data privacy issues

David Rattray

Michael Nutley’s article about targeted online marketing practices (MW 21 May) and the public’s concerns about privacy is a reminder that although we have access to insight, measurement and tracking techniques, in the wrong hands it can be disastrous.

Risks in redemptions

David Rattray

Reading Money for Nothing (MW 14 May), what the Marks & Spencer sale and, in particular, the over-redemption of the Threshers e-shot highlighted is that brands are not applying sufficient due diligence in putting together their promotions.