David Rattray

eCRM programme to distill whisky loyalty

David Rattray

One of Scotland’s best-known malt whisky brands is launching a global relationship marketing programme aimed at building consumer loyalty. Glenfiddich Single Malt, owned by the independent family business William Grant & Sons, is working with Kitcatt Nohr Alexander Shaw on multi-channel activity, including email, direct mail, SMS and a web-based community. Utadi Murphy, global relationship […]

Marketers planning shift to one-to-one

David Rattray

Almost half of marketing agencies view individual-level targeting as a must-have over the next 36 months according to a new survey. Alterian surveyed nearly 100 senior executives in 45 UK marketing agencies in May to discover that integrated marketing is also firmly on the roadmap. “Traditional marketing campaigns took market research or group data and […]

Eloqua plugs prospects into CRM

David Rattray

Sales intelligence in the B2B market can now be embedded into CRM systems as a result of a new launch by Eloqua. Prospect Profiler provides a graphical summary of online activity and behaviour by prospects, enabling sales teams to focus on developing targeted and relevant communcations. The application can be embedded into the contact record […]

Coca-Cola picks up green data

David Rattray

Coca-Cola Hellenic Bottling Company is rolling out a new, web-based platform to collect environmental and health and safety compliance data across 28 countries. The drinks business is working with BSI Management Systems to deploy Entropy, an application specifically architected for corporate and social responsibility tasks. The company has a strong focus on environmental responsibility and […]

Data that’s fit to print

David Rattray

The challenge Johnston Press is one of the largest regional media groups in the UK, publishing titles including Yorkshire Post and The Scotsman. The Group sells over half a million daily newspapers and over 1.5 million weekly paid-for titles. It also enjoys a substantial online audience for its news websites, with around 6.2 million unique […]

Alchemetrics launches database solution

David Rattray

Informa has been introduced by Alchemetrics as a flexible, cost-effective hosted solution for companies looking to create a single customer view. The solution is optimised for a quick set up and consolidation of multiple data sources using flexible data matching routines. The user interface has been designed to support non-technical marketing users with drag-and-drop functionality […]

Customers are not the only masters

David Rattray

Customer data may offer the largest ROI (“Local data, global master, March), but there is a whole other world of data out there that barely refers to customers. Product and supply chain data is what you’ll find bursting the seams of a manufacturer’s data warehouse, for example – not customer data. There is a need […]

Telco data decision will fuel data warehouse growth

David Rattray

The decision by the Home Office not to pursue a centralised communications database will give a £2 billion spur to data warehouse investment by UK telcos and ISPs. According to Jonathan Saunders, vice president of international operations for data warehouse vendor Dataupia, those same telcos will be looking for cost savings by adopting new cost-effective […]

Poor data can queer your pitch

David Rattray

The Amazon “firestorm” that scorched its way across the Internet in April exemplifies the universal need for comprehensive data management for colossal Internet retailers like Amazon, it will only take a few cases of dubious data management before customers will start losing confidence – product information, and the reliability of its source, must be infallible. […]

ICO calls for data protection transparency

David Rattray

Ahead of formal consultation on the review of the European Data Protection Directive, outgoing Information Commissioner Richard Thomas set out his own personal views on how to achieve a better data protection environment at a conference of European Privacy and Data Commissioners last month. Thomas called for a focus on regulatory outcomes and the reduction […]

Analytics still faces the test

David Rattray

Iain Lovatt is right (March 2009). Many companies are sitting on top of rich seams of competitive and commercial advantage, but lack of analysis means they don’t even know this data is there to be profitably mined. Applying analysis to unlock the potential of these opportunities is all well and good, but you have to […]

Marketing caught in the Net

David Rattray

Listening to Don Tapscott at the IDM lunch recently, it struck me that marketers have been flash-mobbed by the new Net generation of consumers. Right under our noses, while we were earnestly going about our 4 Ps, they’ve transformed the communication landscape and are now flaunting it wildly in our bemused faces. It’s a communications […]

OneSource launches insight into credit risks

David Rattray

OneSource Information Services is addressing the problem of accurate credit data and heightened financial exposure in the context of supplier relationships with the launch of a new service, called UK Credit Insights. The new data set includes credit information on over 2.8 million companies provided by strategic partner Creditsafe. “Companies need a fast way to […]

CACI serves dataAce online

David Rattray

DataAce, the online cleaning and enhancement service from CACI, has undergone a complete upgrade, carried out by UKChanges. Now live, the service offers access to a wider range of data sets and functionality, while also providing ease of use for first-timers. Key new data assets included in dataAce are Fresco and PayCheck, which sit alongside […]

Product MDM Solution launched by Oracle

David Rattray

Oracle has partnered with Silver Creek Systems to create its Product Data Quality Cleansing and Matching Server, based on the DataLens System. The new application is able to standardise, match, enrich and correct multi-source product data using a semantic-based technology. The launch moves Oracle beyond its historical focus on customer data and extends the Oracle […]