David Rattray

JD Williams dials into web analytics

David Rattray

Following a four-week evaluation, direct home shopping company JD Williams is building an integrated web intelligence system using a Teradata Active Enterprise Data Warehouse and customer insight software from Speed-Trap. The implementation builds on an existing Teradata data warehouse and CRM application. “This is an exciting new approach to data warehouse-driven business agility, enhancing our […]

The Back Room – Emma Sanders, Head of data planning, Information Arts

David Rattray

What does your job involve? Is there a lot of pressure?While we do a lot of proactive planning in advance, when the time comes for campaigns to go live, my job can become a bit pressured. It’s absolutely key that the client expectations are managed, while co-ordinating data across multiple suppliers to get everyone working […]

ICO grants data transfer under binding rules

David Rattray

Accenture and Atmel have been authorised by the Information Commissioner’s Office to transfer personal information from the UK to other companies within their own groups who are based outside of the European Economic Area. The transfers will take place under binding corporate rules which the ICO is satisfied will protect individuals. Deputy Information Commissioner, David […]

The bottom line for data budgets

David Rattray

THE ISSUE Just as everybody has learned to accept that we are in a recession, so they are learning to use another R-word – retention. Holding on to what you already have is a logical response to a market that offers little opportunity for growth. So it must follow that any company adopting a retention […]

Aviva to boost marketing team

David Rattray

Aviva is looking to boost staff numbers in its UK Life marketing team by 10% as the company seeks to increase consumer knowledge of its services. The life insurance and pensions provider, which has recently rebranded from Norwich Union, aims to add up to 14 marketers to its existing team of 90 following a recent […]

Legal experts warning over Pimm’s dispute

David Rattray

Diageo’s legal action against Sainsbury’s over the supermarket’s alleged copying of its Pimm’s brand could have “far-reaching” implications, say legal experts. The drinks giant has issued legal proceedings against the retailer over an “intellectual property matter” related to Sainsbury’s Pitchers brand (pictured). The supermarket has previously described its gin-based drink as its “own version of […]

Post Office

Post Office needs to connect to community

David Rattray

The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]

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