Coca-Cola Hellenic Bottling Company is rolling out a new, web-based platform to collect environmental and health and safety compliance data across 28 countries. The drinks business is working with BSI Management Systems to deploy Entropy, an application specifically architected for corporate and social responsibility tasks. The company has a strong focus on environmental responsibility and […]
Informa has been introduced by Alchemetrics as a flexible, cost-effective hosted solution for companies looking to create a single customer view. The solution is optimised for a quick set up and consolidation of multiple data sources using flexible data matching routines. The user interface has been designed to support non-technical marketing users with drag-and-drop functionality […]
The decision by the Home Office not to pursue a centralised communications database will give a £2 billion spur to data warehouse investment by UK telcos and ISPs. According to Jonathan Saunders, vice president of international operations for data warehouse vendor Dataupia, those same telcos will be looking for cost savings by adopting new cost-effective […]
Ahead of formal consultation on the review of the European Data Protection Directive, outgoing Information Commissioner Richard Thomas set out his own personal views on how to achieve a better data protection environment at a conference of European Privacy and Data Commissioners last month. Thomas called for a focus on regulatory outcomes and the reduction […]
Aviva is looking to boost staff numbers in its UK Life marketing team by 10% as the company seeks to increase consumer knowledge of its services. The life insurance and pensions provider, which has recently rebranded from Norwich Union, aims to add up to 14 marketers to its existing team of 90 following a recent […]
Diageo’s legal action against Sainsbury’s over the supermarket’s alleged copying of its Pimm’s brand could have “far-reaching” implications, say legal experts. The drinks giant has issued legal proceedings against the retailer over an “intellectual property matter” related to Sainsbury’s Pitchers brand (pictured). The supermarket has previously described its gin-based drink as its “own version of […]
Suso Drinks is spurning traditional advertising to instead drive growth through the launch of its first national schools campaign.
The protracted stand-off between Royal Mail and its employees over jobs, pay and services and the associated strikes has severely dented the postal service’s brand reputation.
The advertising watchdog has slammed a direct mail campaign promoting the Fat Face clothing brand for depicting an animal in apparent distress.
Miele, the German premium domestic appliance manufacturer, is funding its 2010 UK marketing budget through money it earns at events in its new London Gallery.
The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
Live events organisers are creating a new marketing body to promote the industry.