Interest is reviving in the concept of the database as an asset that can be valued on the balance sheet. With the potential return of heat to the equities market, investors are looking for new places to put their money. Companies that can demonstrate a strong data-driven culture that generates profitable customer relationships could mark themselves out as a target.
News that Universal and Sony Music are to make music tracks available forpurchase on the same day as theyare first aired on radio is very welcome. But it has to come with the question – why the long wait? The last 10 years have been soundtracked by the music industry complaining that piracy has been […]
Customer names and addresses improve the performance of everything in marketing – so long as the data is correct. David Reed finds out
how three brands are handling data validation