David Reed

The data guru who uses simplicity to get results


Using data to create offers that will appeal to shoppers in a split second has boosted Sainsbury’s growth and justified its decision to poach Andrew Mann, its director of insight and loyalty, from Tesco.

Working with data reveals its value

David Reed

Interest is reviving in the concept of the database as an asset that can be valued on the balance sheet. With the potential return of heat to the equities market, investors are looking for new places to put their money. Companies that can demonstrate a strong data-driven culture that generates profitable customer relationships could mark themselves out as a target.

Domestic & General hits 5 million customers


Specialist warranty services group Domestic & General has recruited its five millionth customer in the UK. Growth at the insurance services provider has been largely driven by its Repair Plus One product which extends breakdown coverage on major appliances.

Marketing in search of the absolute


Trust is such a key component of customer relationships that you would imagine brands do everything possible to achieve a state of certainty. Verifying the identity of each customer seems like an obvious starting point. Providing completely accurate product details ought to be another component.

Instant music – why the wait?

News that Universal and Sony Music are to make music tracks available forpurchase on the same day as theyare first aired on radio is very welcome. But it has to come with the question – why the long wait? The last 10 years have been soundtracked by the music industry complaining that piracy has been […]

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