David Reed

Only 12% of consumers who book their holiday online do so with the same provider every time.

South Staffs Water is looking to develop a new raft of services that can be micro-targeted to the 1.29 million people in its catchment area.

Wikileak’s release of thousands of classified American diplomatic papers has shown up something not just about securing information, but also human nature. Leave somebody alone with a precious asset for eight hours a day, seven days a week, eight months at a stretch – you do the math. Given those circumstances, it would not be […]

So Google has done the right thing and signed a commitment to improve its data handling. From a company that has the informal corporate slogan, “don’t be evil”, this is only to be expected. Sources inside the company report that the board has been mortified by the StreetView data problems and has been telling staff […]

Newly-launched online beauty store, Candy Nails, is using registered visitor data to generate relevant content at each visit.

Rank Interactive is focusing on customer retention using real-time data captured from its online betting brands.

Luggage brand Samsonite is targeting business travellers in a change to its marketing strategy.

Children’s charity Beatbullying is creating a database of supporters following its Big March online protest that took place yesterday [Monday, 15th November].

Financial services marketers have not treated customers as they should have over the last decade, leading to a catastrophic loss of trust.

If a prospect is worth more to your brand, you expect to pay more to contact them. That basic rule holds true across all media, from television to print, and is the golden rule of direct marketing. With one exception – social media. At an industry roundtable last week, I suggested to one of the […]

Is a shopper who walks into a market square looking to buy something from one of the stallholders or just passing through? It is a question that goes to the heart of targeting and the way data is captured to drive marketing. Lead generation has become a hot button in recent years because of its promise to deliver prospects who are actively in market.

Levels of awareness of the eight core obligations faced by brand owners when processing personal information have crashed to a four-year low according to research carried out on behalf of the Information Commissioner’s Office.

Specialist over-50s insurance provider RIAS has overhauled its marketing strategy and hit sales targets despite substantial budget cuts.

Vodafone is expected to announce today [Tuesday 9th November] that it is switching UK mobile users onto a three-tier tariff system based on their data usage.