One definition of insanity is doing the same thing again and again but expecting a different result every time. Financial services providers sometimes look as if they have gone insane, especially if the current return of sub-prime mortgages is anything to go by.
Home improvement company Everest has revised its digital marketing strategy based entirely on user behaviour.
Precise Mortgages has launched a range of mortgages which it claims will “help borrowers who have been locked out” of the high street market.
British Airways is looking for a further boost to its recovery from an enhanced frequent flyer programme.
Word of mouth is powerful and is now visible via social networks. If marketing can capture the right data, it could add influence to key customer attributes. David Reed explains
Ian Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed
Perfect data is an unattainable goal, but getting data fit for purpose can be achieved. You just need the right suppliers to enhance and overlay variables onto your records.
Are your iTunes tracks carefully arranged and labelled by artist, album and genre? And have you shared your interest in any of them by using Ping?
Today is deadline day if your business handles credit card payments – last chance to get compliant with the data security standards imposed by the payment card industry.
You know you have got customers because their money shows up in your accounting systems. You can see them when they visit the website and log-in. Then suddenly, they are gone – invisible to your marketing function and customer insight teams. What happened? They may have gone to a shop to buy your product, or maybe they phoned your call centre.
A month after the deadline passed for submitting plans for a single customer view to a key industry regulator, deposit takers in the UK are already behind schedule.
Data quality is a major issue for marketing, but it should also be thought about by the whole business. David Reed finds out how brands are looking to a new generation of tools to help them fix the broken processes that create data errors in the first place.
Providing data to gain access to products and services is often essential, rather than voluntary. Even so, brands need to be aware of how the way they ask for information – and the depth of the data collected – can impact on trust, says David Reed.
Take a leaf out of the botanists’ book the next time you are cleaning up your database. In a sweeping review of how plants are classified worldwide, more than 600,000 species have been deleted from the official directory of flora. The purpose of this weeding out exercise has been to make it easier for experts to identify plants correctly.
Zurich Insurance made the news for a data management error. But behind the scenes, the company is undergoing a major change in the way it drives the whole business using data, as Gordon Wilmott explains to David Reed.