Those accused of a crime who plead guilty can expect a reduced sentence. Likewise, companies admitting to a data security breach or data loss get a reduced fine. In the case of Zurich Insurance, settling a Financial Services Authority investigation early took 30 per cent off the potential fine, saving itself nearly £1 million.
Are you still hiding your data from your own customers? If so, it may be time to follow the leaders and open it up to public view. After all, if it works for Asda and Full Tilt Poker, maybe there is something to be said for turning the data warehouse into a data storefront.
I know exactly where you are as you read this. How does that make you feel? If you either disbelieve it or alternatively feel slightly unsettled, then welcome to the new frontier in the battle between data usage and privacy.
This week’s exam results are good news for the marketing industry. Behind the headlines about the growing pass rate there is a hidden trend that could yield a really important human resource for this industry. Mathematics, long a subject experiencing a decline in graduate numbers, has seen a surge in both GCSE passes and higher education applications.
Ever been denounced on public radio for your interpretation of data? Unlikely if you are an analyst giving the marketing department some insights into customers or prospects. So just be glad that you do not work in politics or public sector policy where almost any interpretation you make of data could be met with outpourings of abuse.
So the Government has come to the realisation that many commercial organisations have reached before them – that identity management is a highly-specialised skill and one best left to experts. Building and maintaining that skills base in-house can be very expensive and replicates capabilities that can be bought almost off-the-shelf from commercial providers.
Thanks for choosing to read this. Or perhaps you have parked it in an inbox for later. Or maybe you are waiting for a few more lines before deciding whether to read to the end? If so, you are not alone in finding it hard to make a decision – nearly half of consumers feel overwhelmed by the choices facing them.
When not deploying the latest web analytics tools at MandMDirect.com, Caroline Knox can be found playing the piano. As David Reed finds out, there may not be that much difference between the skills needed to do both.
Originally founded by two university friends in 1998 as Hotbox.co.uk, the now thriving online retailer Firebox.com rebranded in 2000.
High-profile data losses and the backlash against behavioural targeting have made consumers cautious about who they will give personal information to. At the same time, there is still a high level of willingness to trade data if certain conditions are right, especially convenience and trust. For marketers, winning that confidence is going to become more important as opt-out rates from publicly-available sources rise.
It is not that difficult to identify and target businesses in the UK. What is hard is getting them interested in your products and services. Enter a new generation of prospect development that changes the nature of this data space, says David Reed.
What is the optimal way for marketers and data owners to work together? Data Strategy, in association with The Ark, asks three experts about how to get data to drive marketing, rather than the other way around. David Reed reports.
Data may have a value in its own right, but it comes alive when used to drive a business. David Reed hears from brands who have.
Direct marketing has made positive strives to adopt “green” processes. Digital marketing, on the other hand, increasingly looks like a carbon-intensive gas guzzler that cares little about its impact on the environment and even calls into question whether it has any responsibility.
Proposals to clarify the rules of online behavioural advertising have been heavily criticised for the impact they would have on consumers and marketers.