Betsafe cashes in on customer data
David ReedOnline gaming company Betsafe is centralising its player data into a marketing database that will be used to drive multi-channel marketing activity.
Online gaming company Betsafe is centralising its player data into a marketing database that will be used to drive multi-channel marketing activity.
Car accessories and cycling retailer Halfords has launched its first transactional mobile site building on the success of its dotmobile venture, launched in August.
Changing rooms are the point where marketing meets sales in retail. Away from all of the point of sale merchandising and promotional activity, the customer is alone with the product and her thoughts about whether to buy or not.
The forthcoming VAT rise could have an unexpected impact on middle income consumers as the Exchequer takes £6.2bn out of consumer spending with the 2.5% hike in January.
Clothing brand Gant is carrying out an evaluation of its UK store locations alongside an analysis of sales transactions both online and in stores.
Technology retailer Maplin has extended its cross-channel retailing to include a mobile site that localises stock searches to the nearest shop.
Telemarketing is a numbers game, literally and figuratively. You need real, live phone numbers to keep your outbound call centre running. You also need enough of them to deliver the targeted level of sales based on a call-to-conversion ratio. Gamblers are familiar with the same model. The more bets you place, the more likely you […]