David Reed

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Changing rooms, changing consumers

David Reed

Changing rooms are the point where marketing meets sales in retail. Away from all of the point of sale merchandising and promotional activity, the customer is alone with the product and her thoughts about whether to buy or not.

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Maplin goes mobile

David Reed

Technology retailer Maplin has extended its cross-channel retailing to include a mobile site that localises stock searches to the nearest shop.

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Betting your brand on outbound

David Reed

Telemarketing is a numbers game, literally and figuratively. You need real, live phone numbers to keep your outbound call centre running. You also need enough of them to deliver the targeted level of sales based on a call-to-conversion ratio. Gamblers are familiar with the same model. The more bets you place, the more likely you […]