How marketers are reshaping culture and collaboration for a post-pandemic era
Duran FaganFor 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
GSK: Marketers need a ‘mature conversation’ about personalisation
Duran FaganIs personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Thomas Cook on reviving its struggling brand with a startup mentality
Duran FaganTwo years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.
‘Expensive isn’t always better’: How marketers can produce quality insight on a slim budget
Duran FaganWith the right question, strategic investments, a range of methodologies and a “brilliant learning plan”, even those marketers with a small budget can produce effective and efficient research.