Ed Pilkington

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Ed Pilkington, Diageo: Your marketing epitaph should be ‘highly effective’, not ‘creative genius’

Ed Pilkington

Effectiveness may not be a word that stirs the blood. However, when you think that being effective means “being successful in producing a desired or intended result”, and we all work in the results business, then there is no escaping that effective marketing should lead to success. The question therefore is how to be effective. […]

Follow the new three Rs for digital media disruption

Ed Pilkington

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Albert Einstein once said: “The definition of insanity is repeating the same behaviours and expecting a different outcome.”

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