How affiliate marketing uses data to drive decisions
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With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Mobile marketing is a myth
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There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
How one UK tech business saw global growth take off
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British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
Meet LNDR the premium active wear brand that took Nike to court and won
It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.
Ben Davis: GDPR is here and, yes, user experience is still broken
New data regulations held the promise of an improved user experience for digital services, but the reality is more pop-ups, confusion and inconsistency.
From Coke to Toyota to C&A: How one marketer became a business transformation specialist
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
