Edwyn McFarlane, Author at Marketing Week

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How affiliate marketing uses data to drive decisions

With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.

Opinion Uncategorized

Mobile marketing is a myth

Edwyn McFarlane

There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.

Edwyn McFarlane

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