How affiliate marketing uses data to drive decisions
Sponsored content
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Mobile marketing is a myth
Advertisement feature
There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Is the way you track conversions damaging your campaigns?
Sponsored by Epiphany
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.
International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]
How Cancer Research UK is preparing for GDPR
In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.
Disney shifts focus to put digital content at the heart of its brand partnerships
Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.
