How affiliate marketing uses data to drive decisions
Sponsored content
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Mobile marketing is a myth
Advertisement feature
There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Adidas reduces focus on short-term metrics as it looks to protect brand health
Adidas is changing the way it works internally and with agencies so it can focus better on its media and marketing strategies and look after the long-term health of the brand.
Vodafone brings together marketing and digital teams as it renews focus on innovation
The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
Pret confirms the end of the Eat brand to ‘turbocharge’ Veggie Pret
Pret has bought its high street rival Eat as it looks to service growing demand for vegetarian and vegan options.
NatWest tackles ‘patronising’ way banks talk to women in new campaign
The bank is trying to tackle the “huge” financial confidence gap between men and women with a campaign that apologises for past behaviour and promises to smash stereotypes, but it’s already proving polarising.
