How affiliate marketing uses data to drive decisions
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With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Mobile marketing is a myth
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There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Recommended reading: Story-driven marketing and tackling ignorance
Marketing Week reviews the latest books for marketers.
Ben Davis: Get existing tech right before focusing on the future
Given the most hyped technologies of 2017 have failed to make an impact this year, marketers would be wise to perfect customer experience on incumbent tech like mobile before shifting focus to blockchain, VR and voice.
Tesco, Heineken, Dollar Shave Club: 5 things that mattered this week and why
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
L’Oréal CMO: Companies that just sell products will not be successful
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
