How affiliate marketing uses data to drive decisions
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With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Mobile marketing is a myth
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There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
‘Marketers are at risk of being driven by data’ – Diesel CMO
Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel’s chief marketing officer Dario Gargiulo.
Unilever, Apple, Cannes Lions: 5 things that mattered this week and why
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.
P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
