Bodyform on ‘amplifying’ its mission to expose the reality of periods
Ellen HammettBodyform’s marketing boss explains how the brand leveraged data to inform its latest campaign, which brings together the whole product portfolio for the first time.
Kraft Heinz looks to ‘unlock’ marketing efficiencies after sales slip
Ellen HammettThe company ramped up investment in marketing amid ongoing cautious consumer spending during the second quarter, which saw sales decline 3.6%.
Disney UK on why brand partnerships are ‘critical’ to boosting share of voice
Ellen HammettTo get UK audiences into cinemas for blockbuster releases like Deadpool & Wolverine, Disney UK is investing in brand collaborations to ensure it is relevant and front of mind.
Greggs sees ‘strong improvement’ in brand health as first half sales near £1bn
Ellen HammettThe food-to-go brand increased sales by 7.4% year on year in the first half, while also investing to enhance engagement and loyalty.
Creative quality, brand influence: 5 interesting stats from Language of Effectiveness 2024
Ellen HammettFrom creative analysis and quality, to tactics and brand advertising, Marketing Week’s Language of Effectiveness data highlights what’s rising up the agenda.
Consumer confidence rises to highest level in nearly three years
Ellen HammettGfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
Marketing recruitment intent rises to highest level in over a year
Ellen HammettExclusive data from IPA Bellwether shows marketers are feeling more positive about recruitment as budgets return to growth.
Premier Foods credits ‘sharper promotional pricing’ for volume growth gains
Ellen HammettThe parent company of Mr Kipling and Sharwood’s has increased market share by 200 basis points over the past three years, with its “strong brands” playing a key role.
‘We need to find a way to reconnect’: Inside the Co-op’s new brand platform
Ellen Hammett‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
Four in 10 believe advertising drives positive social change
Ellen HammettA new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
Revolut’s first CMO on using marketing as a catalyst for growth
Ellen HammettThe fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
Clear generational divide emerging in attitudes to inclusivity, survey shows
Ellen HammettYounger generations would like to see greater representation in advertising, along with more accessible creative.
PepsiCo to ‘amplify’ marketing spend in growing categories
Ellen HammettThe food and drinks giant will be increasing its investment in its categories showing good growth, such as healthy snacks and functional drinks.
Jet2 boosts marketing spend by 26% as it credits ‘leading brand position’ for strong results
Ellen HammettThe owner of travel brands Jet2.com and Jet2Holidays.com attributes brand, scale and customer service for market share gains and ‘strong’ return-on-equity.
‘Sharpening up’: One brand on embracing the ‘risk’ of a rebrand
Ellen HammettEstablished 264 yeas ago, UK homeware company Salter was long overdue a marketing strategy, explains brand director Tracy Carroll.