Consumer confidence rises to highest level in nearly three years
Ellen HammettGfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
GfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
Exclusive data from IPA Bellwether shows marketers are feeling more positive about recruitment as budgets return to growth.
The parent company of Mr Kipling and Sharwood’s has increased market share by 200 basis points over the past three years, with its “strong brands” playing a key role.
‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
A new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
The fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
Younger generations would like to see greater representation in advertising, along with more accessible creative.
The food and drinks giant will be increasing its investment in its categories showing good growth, such as healthy snacks and functional drinks.
The owner of travel brands Jet2.com and Jet2Holidays.com attributes brand, scale and customer service for market share gains and ‘strong’ return-on-equity.
Established 264 yeas ago, UK homeware company Salter was long overdue a marketing strategy, explains brand director Tracy Carroll.
New research from the charity reveals 67% of the public feel there is too much gambling advertising in the media, while two thirds fear the impact on children.
Having a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.
The makeup brand has reported various declines in its full year 2024 results, many of which are attributed to a reduction in marketing spend.
Marketing boss at the mint brand Mark Roberts believes “understanding the land” in which your brand plays is the best way to succeed in a rapidly changing market.
Having achieved scale, the UK energy drinks company has its sights set on the “big brand objective”.