Recommended reading: Fostering better communication and the truth about startup culture
Ellen HammettMarketing Week reviews the latest books for marketers.
Marketing Week reviews the latest books for marketers.
Tesco is reportedly set to launch a discount chain, dubbed Jack’s, across the UK this autumn but can it build a brand from scratch to truly rival the already well-established German discounters?
A lack of commitment to changing headcounts comes as businesses raise concerns about rising prices and increasing competitiveness.
Marketers continue to display a noticeable drive towards digital-based advertising, according to the latest IPA Bellwether, however budgets for main media advertising begin to recover after a bumpy start to the year.
The UK price comparison site describes the reward scheme as a “huge step-change” for the brand as it unveils its first campaign for the new reward scheme.
The competition comes after new research reveals Londoners don’t think the women they see in ads are representative of those in the capital.
As the financial services industry faces new entrants and disruptors, Western Union is looking to the future of the payments industry by exploring how cryptocurrencies and blockchain-related technologies can improve the customer experience.
‘Subvertising’ might not be new, but in 2018, when even the smallest act can be massively amplified online, brands need to realise they no longer operate in a world where they can pull the wool over people’s eyes.
As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships?
The supermarket’s new campaign aims to highlight how it sources directly from suppliers and uses local British produce to make its own food.
A visit to Tesco’s new headquarters in Welwyn revealed the next steps the supermarket is taking to tackle food waste, as well as cashless checkouts that could cut queuing time in half.
More than a quarter of people working in the advertising and marketing industry say they have been sexually harassed at some point during their career, with the majority of cases going unreported, according to new data from the Ad Association.
Sales have spiked by around 40% between 7pm and midnight when the show airs, making it the most effective way for Missguided to reach its target audience next to Instagram.
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
New research from Kantar Millward Brown reveals for the first time how creativity, disruption and great advertising can help companies grow their brand value at a far greater rate.