From provocative to body positive: The American Apparel comeback
Ellen HammettThe LA-based fashion brand, remembered for its upskirt shots and sexualised advertising, is taking it back to basics after an 18-month hiatus.
The LA-based fashion brand, remembered for its upskirt shots and sexualised advertising, is taking it back to basics after an 18-month hiatus.
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
The UK publishing industry is launching what it claims is its most robust audience measurement to date in an effort to win back trust from advertisers and simplify the planning process.
Internet marketing budgets grew at the lowest rate since 2015 in the first quarter of the year, according to the latest IPA Bellwether, while main media advertising slipped into negative territory for only the second time in five years.
Almost 30% of marketers say they plan to increase their workforce over the next three months, according to the new IPA Bellwether; however, some were not so confident as concerns over Brexit and consumer confidence mount up.
Siemens wants to shake off perceptions that it is “traditional, large and not fast-moving” and show its “sexy” side as it looks to increase its appeal to future employees amid growing competition from the likes of Google and Tencent.
The North Face’s latest global campaign wants to inspire women from all walks of life to explore the great outdoors.
The restructure also combines the circulation division, now the largest contributor of profits to The Economist, with the sales, marketing, events and analytics teams.
While Asos would rather keep consumers on its own site, CEO Nick Beighton said he is open to experimenting with new ecommerce channels, including Instagram Shopping, over the next 12 months.
The changes mean Nectar customers will receive points based not just on how much they spend, but also on how frequently they shop and how long they’ve been shopping with the retailer.
The big agency holding groups must embrace change and find better ways of working if they are to serve the needs of brands today.
Shell wants to show it is serious about reducing the world’s carbon footprint through new fuel sources as part of efforts to shift more than 100 years of brand perception.
As it launches its first ever global campaign, Ace & Tate is hoping it can shake up the eyewear market by taking a customer-centric approach and being at the forefront of digital innovation.
Next is exploring how it can more effectively target customers online and offer more personalised products and services.